Brian and Colby Trow own the Mossy Creek Fly Fishing shop in Harrisonburg, Virginia. They saw the opportunity in carrying tenkara at their shop very early on, embracing it to the extent of having the first dedicated tenkara guide in the country. Rather than seeing tenkara as a threat to the industry or a fad, they saw it as a possible “gateway drug to fly-fishing” or something that would once again excite their long-time customers. I believe what makes a fly shop a great fly shop is that open-mindedness, the ability to embrace diversity in a sport perceived as traditionalist. The Trow brothers give aways their secret here.